Why Do You Need Search Advertising?

Search engine advertising is an effective means of reaching potential customers who are looking for your product or service. The right ppc strategy can help you reach the right consumers and maximize your return on investment (ROI). With the right tools and our expert guidance, you can ensure that your search advertising campaigns are successful and profitable!

We design effective landing pages and optimize them for maximum visibility.
We craft compelling copy that will convert potential customers.
We create ads that are both eye-catching and relevant to your target audience.
We track and analyze the results of our work so that we can continue improving our campaigns accordingly.

RankTop Media

Canadian SEO Agency

1 +

Years of Experience

1 %

Satisfied Customers

1 %

Avg. Leads/Calls Increase

100 %

Avg. Return on Investment

Our PPC Services

Our Search Advertising Services utilize the power of Google Ads and Bing Ads to create targeted and effective search campaigns. We conduct comprehensive keyword research, develop ad copy and landing pages that resonate with your audience, and constantly monitor and optimize campaigns to ensure maximum ROI. With our expertise in search advertising, we can help you reach your target audience and drive quality traffic to your website.

Google Ads

Looking to maximize your online visibility and drive targeted traffic to your website? Our Google Ads service can help you achieve your goals with expert keyword research, ad creation, and optimization to increase your ROI and achieve better results.

Bing Ads

Looking for more advertising channels to expand your reach? Our Bing Ads services can help you tap into a different audience and increase your online visibility. With our expertise, we can create campaigns that drive traffic, leads, and sales to your business through Bing's search engine.

Types of Paid Ads

We are a team of passionate individuals who love bringing ideas to life. We thrive on working closely with our clients to create something they will love. Our testimonials speak for themselves.

Search Ads

Google/Bing Search Ads

With search ads, you can target the specific needs of your audience with precision, making it an ideal option for businesses of all sizes. Google's AdWords platform makes it easy to create and manage your campaigns, and the resulting traffic can help you reach your sales goals.

Shopping Ads

Shopping Ads

Looking to showcase your products to potential customers? Our shopping ad services can help you do just that! We'll optimize your ads to target the right audience and increase your ROI.

Remarketing Ads

Retargeting Ads

Want to bring back potential customers? Our Remarketing Ads will help you re-engage with visitors who previously showed interest in your business, leading to higher conversions and ROI.

Our Search Advertising Process

At RankTop Media, we follow a streamlined process for our search advertising services. We begin by identifying the target audience and understanding their behavior to create targeted ads. We conduct thorough keyword research and create engaging ad copies. Our team also monitors the campaigns regularly to optimize performance and ensure that the budget is being used effectively. Finally, we provide detailed reports to our clients and constantly look for opportunities to improve the results.
Stage 1
Goal Identification

The first step in our search engine advertising process is identifying your business goals. We work with you to understand your specific needs and create a customized strategy to achieve those goals through search engine advertising. This helps us to set clear objectives and create a roadmap for success.

Stage 2
Target Audience Identification

Target audience identification is a critical process in search engine advertising. We analyze your brand's target market, and understand their demographics, interests, and online behavior. This helps us create a targeted advertising campaign that resonates with your audience, leading to higher engagement and conversion rates.

Stage 3
Competition Research

In the competition research process, we analyze the search landscape and identify the keywords and ad messaging used by your competitors. This helps us to understand their strengths and weaknesses and develop strategies to create ads that outperform them in terms of relevancy, engagement, and conversion rates.

Stage 4
Keyword Research

As a Search Engine Advertising Agency, our process for keyword research involves using advanced tools and techniques to identify the most relevant and high-performing keywords for your business. We analyze search volume, competition, and user intent to create a list of targeted keywords that drive the most qualified traffic to your website and result in a high ROI for your paid search campaigns. 

Stage 5
Landing Pages Optimization

Landing pages optimization is a crucial process in our search engine advertising services. We optimize landing pages to ensure they are relevant, persuasive and optimized for conversions. We test and analyze different landing page elements to improve the user experience and increase the chances of converting visitors into leads or customers. Our goal is to provide our clients with high-performing landing pages that drive more qualified traffic and generate better ROI for their advertising campaigns.

Stage 6
Campaign & Ad Groups Creation

In the Campaign & Ad Groups Creation process, we develop a comprehensive PPC strategy that includes campaign and ad group creation based on keyword research, audience targeting, and ad copy optimization. We create ad groups that are highly relevant to user search intent and develop ad copies that are designed to attract clicks and maximize conversion rates. Our team ensures that campaigns and ad groups are structured to meet the client's goals and KPIs.

Stage 7
Ad Copy Content Creation

In ad copy content creation, we develop persuasive and attention-grabbing ad copy to increase click-through rates and drive conversions. We ensure that our ad copy aligns with your brand voice, highlights the benefits of your products or services, and incorporates relevant keywords to improve ad relevance and quality score. Our team of copywriters performs A/B testing to determine which ad variations are most effective, constantly refining and optimizing your campaigns for maximum results.

Stage 8
Continuous Monitoring & Optimization

In continuous monitoring and optimization, we keep a close eye on your campaigns' performance and adjust them accordingly. We analyze data and make necessary changes to maximize your return on investment. We adjust keyword bids, test new ad variations, and refine targeting to ensure your ads reach the right audience at the right time, driving better results over time.

Frequently Asked Questions

Search engine advertising, also known as paid search or search engine marketing (SEM), is a form of online advertising that allows businesses to place ads on search engine results pages (SERPs). These ads appear at the top or bottom of the SERP, typically labeled as “sponsored” or “ad.” Advertisers bid on specific keywords related to their products or services, and their ads are shown to users who search for those keywords. Advertisers are charged on a pay-per-click (PPC) basis, meaning they only pay when a user clicks on their ad.

A search engine advertising agency helps businesses create and manage online advertising campaigns on search engines such as Google and Bing. Their services typically include identifying target audiences, conducting keyword research, creating ad copy and visuals, developing landing pages, optimizing campaigns for better performance, and analyzing and reporting on results. The agency’s goal is to help clients reach their target audience, increase brand awareness, drive traffic, and ultimately, boost conversions and sales. We at RankTop Media, use data and analytics to refine their strategies and improve campaign ROI over time.

Search advertising can help your business in several ways. It allows you to reach a highly targeted audience at the exact moment they are searching for products or services like yours. This increases the chances of generating high-quality leads and conversions. It also provides measurable results, allowing you to track your return on investment and make data-driven decisions. Additionally, search advertising enables you to stay ahead of the competition by occupying top positions in search results, increasing your brand visibility and credibility. Ultimately, search advertising can help drive traffic, leads, and revenue to your business.

The cost of hiring a search engine advertising agency varies based on a few factors such as the size of your advertising campaign, the level of competition in your industry, and the experience of the agency you choose. Generally, most agencies offer customized packages that are tailored to your business needs and budget. Some agencies charge a flat fee, while others may charge a percentage of your advertising spend. It’s essential to discuss your goals and budget with potential agencies to determine the cost of their services and the ROI you can expect from your investment.

Finding the right search advertising agency can be a daunting task. To find the right agency, start by defining your goals and objectives. Then, do your research and look for agencies with a proven track record of success and experience in your industry. You can also check their reviews and testimonials from past clients. Once you have shortlisted a few agencies, schedule consultations with them to discuss your requirements, goals, and budget. Choose an agency that understands your business and can provide customized solutions to help you achieve your goals.

Search engine advertising and traditional advertising differ in the way they target their audiences and the channels they use. Traditional advertising uses mediums such as television, radio, billboards, and print media to reach a broader audience. Search engine advertising, on the other hand, targets specific audiences using search engines like Google and Bing. This allows advertisers to reach users actively searching for specific products or services. Additionally, search engine advertising is typically more cost-effective and measurable than traditional advertising methods.


Our Customers Get Results

We are a team of passionate individuals who love bringing ideas to life. We thrive on working closely with our clients to create something they will love. Our testimonials speak for themselves.

Service Areas

RankTop Media offer its PPC services to 8+ Canadian Provinces & 100+ cities all over the Canada.


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